Personalized / customized applications whose entire production is triggered
and controlled automatically (e.g. Web request/fulfillment).

As marketing professionals incorporate the virtues of personalized and customized printing into their standard marketing strategies, they must also integrate variable data publishing solutions directly in response to web site inquiries from their consumers.

Consider the tight integration now possible between the "surfing" activity of a consumer on a web site and the fulfillment of the surfer’s information requests through an automated fulfillment system. The possibilities are exciting and infinite. Unique information provided by an individual through a web site or a Personal Data Assistant (PDA) interface can trigger the composition of personalized and customized print collateral.

For business to consumer applications, the CFGDigital’s front-end solution
and the iGen3 can be integrated “under the hood” to deliver 1-to-1 marketing
collaterals. For example, a travel agency could provide full color custom trip
guides featuring the details in areas of interest for a specific traveler.