Personalized applications that also incorporate text and images relevant to
specific auidences.

With the cost of customer acquisition and retention on the rise, marketing communication experts are turning to unique ways of acquiring and retaining customers. CFGDigital solution provide the ability to take marketing communications to the next level by customizing some specific text and graphical elements of a project to correspond directly to the demographic and psychographic attributes of each customer. Our variable data printing (VDP) solutions provide the ability to incorporate unique text, graphic, and image elements into a design, and describe a conditional statement for when to use one content element over another. For example, if a marketing team planned a campaign for a clothing manufacturer that wanted to present tee shirts in a sporting venue, tying the sports interests of each customer, unique images could be specified and composed for each sport and each customer. Thus, by applying personalization and customization, a very unique and effective piece can be created that balances the value of customization with the complexity of designing and carrying out a customized printing campaign.