Hingham, MA - February 4, 2003
Capital Fulfillment Group (CFG) is pleased to announce the launch of their new JumpSTART Marketing Program. JumpSTART is a marketing tool designed by Capital Fulfillment Group to help Top Producers, High Net-Worth Clients, Retirement Plan Sponsors, and Wholesalers stand out in the competitive financial service marketplace. This program allows participants to personalize and customize color documents easily and cost-effectively.
JumpSTART uses PDF Workflow and print-on-demand technology, eliminating the cost of storing documents, and allowing for quick turn-around on orders. Based on CFG's Internet Fulfillment Platform, CapitalDIRECT, participants are able to place, view, and track JumpSTART orders online, anywhere, and at any time. They also have access to CFG's reporting options in order to monitor and manage many aspects of the JumpSTART process.
After consulting with numerous industry professionals, CFG was better able to target the specific needs of the client and create this highly valuable marketing piece. CFG is currently offering JumpSTART to its full service clients and plans on introducing the program to the financial service industry at NAVA's 2003 Marketing Conference at the Disney Contemporary Resort in Orlando, FL.
"CFG continues to be positively received by the Financial Service Industry for taking a "Top Down" approach to Marketing Fulfillment," said Ric McConkey, President & CEO of Capital Fulfillment Group. "We continue to introduce new ideas and concepts that will help our clients position their products in the marketplace. Our initial feedback on JumpSTART has been very positive and clearly supports a desire from our clients to provide a Marketing On-Demand offering for their wholesalers and top producer relationships. We entered into this business in December 1999 with the firm belief that we could create a real value proposition with financial fulfillment, in direct contrast to the financial and commercial printers' commoditization of this critical part of the sales process. Our business objective continues to be to create sales and marketing solutions to support our clients' distribution efforts."