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Financial applications that incorporate
personalized and customized content plus “data-driven”
graphs and charts.
The Transactional Printing market is vast and multi-faceted.
It is also the pioneering industry for variable printing.
The millions of bills and statements that are printed
worldwide—most printed in black on pre-printed
shells—deploy some type of variable printing technology.
This approach is effective for the mass market. Yet,
for marketing professionals who want to reach high value
individuals, or select demographics with select offerings,
transactional printing is the solution.
Consider the case of leveraging all the demographic
data that is available for high net worth individuals
and the very robust personalization and customization
tools available within CFG Digitals webplatform. Very
unique and consumer-specific campaigns can be created
to provide new levels of customer care and the delivery
of very important- and sometimes complex information.
Automatically formatted graphs and charts help present
complicated information.
CFGDigital’s front end, coupled with the iGen3
and CFG’s fulfillment platform, provide an integrated
workflow that can compose and produce personalized,
transactional printing materials. |
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