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Transactional Printing
   

Financial applications that incorporate personalized and customized content plus “data-driven” graphs and charts.

The Transactional Printing market is vast and multi-faceted. It is also the pioneering industry for variable printing. The millions of bills and statements that are printed worldwide—most printed in black on pre-printed shells—deploy some type of variable printing technology. This approach is effective for the mass market. Yet, for marketing professionals who want to reach high value individuals, or select demographics with select offerings, transactional printing is the solution.

Consider the case of leveraging all the demographic data that is available for high net worth individuals and the very robust personalization and customization tools available within CFG Digitals webplatform. Very unique and consumer-specific campaigns can be created to provide new levels of customer care and the delivery of very important- and sometimes complex information. Automatically formatted graphs and charts help present complicated information.

CFGDigital’s front end, coupled with the iGen3 and CFG’s fulfillment platform, provide an integrated workflow that can compose and produce personalized, transactional printing materials.

 


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